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- A couple of years ago, the automotive category was turned on it’s side. As many dealer groups were looking for answers for how to get it back on track, CLC found an opportunity. The story was simple...the tier 2 & 3 segments (Dealer Groups, local Dealerships) needed to revamp their approach in communicating to the consumer in terms marketing and advertising. CLC created a whole new paradigm for the beleaguered industry that focused the buying process on the customer. This new approach brought back the emotion and passion to the experience of buying a car and got sales back in the fast lane.
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